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4 Illustrative Design Options for Your Logo or Custom Labels

When you are building a business or launching a product, a label or a logo might not seem like a top priority.

Design Option that The Happy printers wanted you to have.

But these branding pieces are essential because they open the door to your identity. Logos and product labels grab attention, make a strong first impression, separate you from the competitors, and make you more memorable (so customers come back again and again!).

Many businesses settle for something simple when crafting these brand icons – like the company name with a small swath of color. But have you ever considered an illustrative icon? These visually delightful options carry a pictorial presentation of the features and aspects of your product or personality.

Here are four examples:

1. Literal Illustrations

The more literal your design is, the less work a prospect needs to do to interpret it.

A buck hunting specialist might display a pair of antlers growing out of its business catchphrase. Or a dentist might stamp the name of their practice name inside the shape of a toothbrush. Literal illustrations like these function like a highway sign. Their meaning is clear but limited.

2. Metaphorical Illustrations

Sometimes, an illustration can be concrete while its meaning remains abstract.

Apple provides the classic example of an illustrative logo with its meaning left open for interpretation. Apple doesn’t sell fruit, but the logo features a stylized apple with a bite taken out of it. The logo serves as a symbol or a metaphor – knowledge, forbidden fruit, or the discovery of gravity. Its meaning is indirect but wide open.

3. Subject Specific Pieces

If your product or service centers around one service or word, you can place this front and center in your designs.

Is there one particular picture that matches your brand or product? Here are some straightforward examples:

— A bee used for selling homemade honey

— A magnolia flower for a restaurant of the same name.

— A bucking bronco for a rodeo

— The face of Colonel Sanders for Kentucky Fried Chicken

Depicting one subject as the focal point of your design will give you a timeless symbol you can stick with for years.

4. Hand-Illustrated Icons

Want something that is absolutely, uniquely YOU?

Hand-illustrated logos start with a freehand drawing that is then digitized into a graphic. Here’s one example: Gatorscapes Landscaping was looking for an energetic custom design, highlighting the company’s speedy service and its aggressive, get-it-done attitude. Designers built these qualities into a spirited design – a traditional push-powered mower with the face of a hungry alligator devouring the grass with razor-sharp teeth.

A hand-drawn illustration ensures your imagery is a perfect synthesis of the values and ideas of your business. Plus, they bring out the child in all of us, creating a personal connection with the viewer that penetrates both the mind and the emotions.

Craft an Irresistible Image

Sales are more than just transactions; they involve a process of decision.

When customers buy from you, they express a vote of confidence in your products and your company. Show them they’re in good hands with a professional splash of your brand personality! As you sharpen your image, nothing communicates confidence quite like tactile, stunning print products.

Want to try one of these illustrative options for your next logo or custom label? Our full-service design team can get you started. Simplify and save by combining your design and print needs today!

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4 Lessons We Learned Through a Year of Remote Working

In March of 2020, tens of millions of American workers jumped into a brand new world as they began working from home.

Nearly a year later, the trend continues. Google announced in July that its roughly 200,000 employees will continue to work from home until at least next summer. Mark Zuckerberg has said he expects half of Facebook’s workforce to be remote within the decade. Twitter has told staff they can stay home permanently.

How have we fared?

While many have a love/hate relationship with remote working, it seems one win has occurred in the area of productivity. In a recent survey of 800 employers, 94 percent said productivity was either unaffected or was actually improved compared to its pre-pandemic levels.

And as people have found this stride, many want to continue. When the pandemic is over, one in six workers is projected to continue working from home or co-working at least two days a week, according to a recent survey by economists at Harvard Business School. Another survey of hiring managers found that one-fifth of the workforce could remain entirely remote after the pandemic.

If you plan to continue remote working in the near future, maybe you could benefit from pro-tips others have discovered. Here are a few observations.

1. Create Tangible Cues

Without arriving or departing from the office, it can be hard to create — or sustain — momentum.

Use consistent physical cues to block your day. This can be simple, like watering the plants daily before sitting down at your work station. Or taking a 20-minute walk after lunch each day. Some find it best to “close” the computer as a signal that the workday is over.

2. Over-Communicate

Communication without body language is hard, and there are many ways to offset this challenge.

Prioritize clarity by over-communicating as much as possible, including questions, clarifications, and expressing appreciation. When you can’t rely on body language and facial cues, emojis and GIFs can be a fun way to bridge that gap. And since the potential for misunderstanding is high, assume the best intentions from others in absolutely all interactions!

3. Build “Closed Door” Blocks in Your Schedule

Technology has curbed our ability to “shut the door” at work without interruption.

You are at your best when you are undistracted, so guard your schedule and carve out key moments to hone your productivity.

If you can swing it, batch your meetings and syncs into one day (or one part of each day) so you can work heads-down at other moments. You may find it helpful to block off certain days or hours to receive no calls, emails, or notifications from your phone.

4. Consider Long-Term Strategy Changes

As companies consider a long-term commitment to remote working, substantial sacrifices may be required.

Whether it’s productivity software or flexible instant virtual office spaces (like Slack or a private Internet Relay Chat), remote teams that thrive will require a genuine investment to succeed.

Many tech companies are increasingly opting for is hiring a head of remote work. The position is intended to help create a cohesive experience for all workers, says Brynn Harrington, vice president of people growth at Facebook:

“We’re looking for the person with influence, skills, and experience who can help us pivot the company. When we think about the transformation to remote, it’s a wholesale shift in how we run.”

Thriving Through Change

If Heraclitus was right, change is the only constant in life.

While remote working is new to many, it will continue to change the face of the workforce as 2021 ticks ahead. Whether you despise or adore it, your attitude toward this change can make all the difference in how you overcome challenges a new season will bring.

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Simply Irresistible: Best Practices for Writing Compelling Lead Magnets

Simply Irresistible: Best Practices for Writing Compelling Lead Magnets

Have you ever made an impulse buy at the grocery store? Or been drawn to an online store that you knew was probably fakey clickbait?

Sometimes, when the right offer hits you at just the right moment, it seems impossible to resist! And they don’t call this “magnetic” appeal for nothing.

In marketing, Magnets are an effective technique for gaining a prospect’s contact information and/or drawing them into your sales funnel. Sometimes called lead generation, this process of stimulating and capturing interest (to develop a sales pipeline) allows you to nurture a lead until they are ready to buy. 

Sounds easy enough, right? But how do you build this curiosity or engagement with your target audience? According to Hubspot, about 63 percent of businesses believe their biggest marketing challenges relate to generating traffic and leads, and 60 percent of marketers say lead generation is a key pain point for their company. Leads typically hear from a business after they receive and respond to some type of content, and knowing where to build this bridge can be a challenge.

Looking for some ways to engage your next VIP customer? Here are five time-tested options to consider:

Provide a Free Onsite Course or Webinar

People love information.

And giving it away for free is bound to create a sense of reciprocity with your prospects because humans naturally want to respond when something has been given to them.

Look for a point of need in your prospective customers and offer them valuable information in a podcast, an in-person event, or a consultation, and people will jump right in!

Compile Case Studies and Reports

Insider information about a company’s sector is always valuable.

This may be a quarterly white paper (like a comprehensive guide on the latest technology or trends in your industry) or a case studying outlining the benefits of certain methods, products, etc. Trade this information for your prospects’ contact information, or send a flyer with the introduction but release the full content only if people sign up to receive it.

Offer a Demonstration or Free Trial

A good way to secure customers is to give them a way to try your service or product without cost; or receive a free quote from your team.

Mailed postcards or website promo codes are an effortless way to get this offer in front of them.

Promote Contests and Free Products

A no-fail way to generate leads is to make generosity fun.

You can offer a free product, a BOGO offer or bundle promotion, or even a monthly drawing for a goodie bag of some kind. The more creative the offer, the better!

The Road to Opportunity

No matter what magnet you use, your lead generator should:

  • Position you as the guide. (Share empathy and authority as one who can help solve their problem.)
  • Stake claim to your territory. (Differentiate yourself from competitors and share unique knowledge in key areas.)
  • Qualify your audience. (Speak to the specific audience you are trying to reach with a succinct, irresistible headline.)
  • Create trust by solving a problem. (Even though your product should be the ultimate solution to their problem, your lead generator should provide an immediate benefit too.)

When you implement a lead generation program, you increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.

And the better your leads are, the more successful your sales will be!

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Build a Positive Outlook with Non-Traditional Resolutions

Ready for some resolutions?

(Or are you still reeling from roadblocks that wrecked 2020’s good intentions?)

Don’t get discouraged! We all hit speed bumps from time to time. And honestly, that’s ok. That’s real life.

Even if 2020 derailed your best-laid plans, it’s important to look ahead with hope. You only have one life to live, and time slips away faster each year. Having goals is essential to living intentionally, and this is even more crucial when routines are disrupted, and life gets messy.

So why not give that drawing board another go?

Exchanging Materialism for Practicality

2021 is definitely not business as usual.

Seven in 10 Americans say they are tossing their materialistic goals for resolutions that focus more on life skills or practical habits.

A recent survey found that 62 percent of people plan to save money for the future, and 50 percent want to learn a new skill. The survey also revealed 68 percent wanted to focus more on experiences, like spending more time with their family and traveling more. Nearly 6 in 10 respondents also said their 2021 resolution is to have a more positive outlook on life.

But the road to destruction is paved with good intentions. And a resolution without a plan is just wishful thinking! So, as you vision and dream for the next 365 days, it’s important to attach questions like these to your ideas:

–Who does my goal involve?

–What am I trying to accomplish (and why)?

–What deadline or mini-milestones can I employ, and how will these be part of my calendar and weekly routines?

–Who will help hold me accountable? Who can I partner with to make this dream a reality?

As you put pen to the page, brainstorm ways you would like to see progress in areas like:

  • Career and Business
  • Family and Relationships
  • Finances
  • Health and Fitness
  • Spiritual Well-being
  • Educational or Recreational
  • Travel and Adventure

Get Specific 

Goals that are measurable, timebound, and targeted are the most motivating, so build specifics into your ideas to transform possibilities into REALITY. Here are a few examples to get you started:

–Stretch my capabilities through joining a professional network

–Deposit $500 a month into my child’s college savings account

–Follow up with six leads per month and book four new subscribers per quarter

–Book a summer vacation with my brother by February 1

–Volunteer once a month at the Emergency Food Pantry

–Subscribe to a local food co-op to include more healthy sides in our diet

–Sign up for a 5K in March and a 10K in October

–Sign up to speak at our entrepreneurs’ network by June 1

–Write in a gratitude journal every Sunday

Know Your “Why”

Finally, if you want to remain motivated as you work towards your goals, it’s essential to think about the “why.”

Why do you want to achieve that goal?

Self-growth experts explain that having a concrete reason for working on a specific goal allows you to remain motivated despite challenges and setbacks.

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Chatter Matters

When you choose a new book or movie, what influences your decision.

According to Nielsen, one of the most persuasive elements is a recommendation from your family and friends. Sixty-six percent of respondents said that, beyond the availability of a show or movie, the endorsement of others was the second biggest factor in their personal media selection.

Create Catalysts for Conversation

As social creatures, we trust the opinions of others. But did you know word-of-mouth marketing drives $6 trillion of annual consumer spending and is estimated to account for 13% of consumer sales? That’s why word-of-mouth marketing (WOMM) is vital to your business success.

Traditionally, WOMM was spread from one person to another based on recommendations. But today, WOMM describes both targeted efforts and naturally occurring instances where users share their satisfaction with a brand. This means anything from print testimonials and oversized displays to live events and social media sharing can be used to get good gossip flowing.

But beyond great products and strong service, sometimes you need an extra catalyst to get people sharing. Unless a friend asks them for a recommendation, why would someone go out of their way to talk about your business? Because you made it so easy for them to do this! To be more intentional about sparking conversations, brainstorm how your brand can set up word-of-mouth “triggers.”

What is a Talk Trigger?

A talk trigger is a benefit, articulated with a story, that people will talk about when together. This means giving your customers something memorable, like an experience, thought, or feeling they rarely find elsewhere. Now people are almost forced to talk about you to others.

For the Cheesecake Factory, the talk trigger is its massive menu, which has hundreds of items and almost 6,000 words to describe them all. The menu didn’t just happen—it’s a strategic choice by the Cheesecake Factory that gets people talking. Marketing research shows that, due to the novelty of this product, 38% of Cheesecake Factory customers talked about the menu afterward being asked. The bizarre menu is a simple thing that encourages conversation and makes customers advocate for the brand.

Hosting an event? Don’t let opportunities for talk triggers pass you by! Perhaps you can host a “Meet the Speakers” reception, where featured guests also sign books, pose for selfies, and answer questions. Nothing is more “shareable” than an experience where guests are front-row participants.

Want to surprise and delight customers? When they register for an event or product, make the last question you ask something like, “what is your favorite kind of treat?” Give customers options like chocolate, flavored popcorn, or snack mixes and surprise them with a personalized, complimentary goodie when they come in for a service or an event.

Original, Unexpected, or Uniquely You

Every company can create a talk trigger – something remarkable, relevant to customers, and repeatable – so it can be offered consistently over time.

Need inspiration for creating your own talk triggers? Start by mapping the customer journey and identifying potential touchpoints or places for triggers. Then interview new customers and long-time loyalists to get their perspective on your brand. From here, have fun brainstorming! Create something original, unexpected, or uniquely you. What can you do that your clients don’t see coming? That’s how you get them talking

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Add Spice to Your Print Ads with Distinct, Arresting Images

In a world where digital advertising screams for attention, print ads need a little extra spice to compete.

Ads that evoke emotion, add humor, or spark curiosity have extra impact. Need inspiration? Here are three imaginative print campaigns to consider.

Opel: A Road Safety Campaign

Opel, a German automobile manufacturer, wanted to draw attention to the danger of texting while driving.  

Opel’s message is distinct because it uses nothing more than the black background and a short line of text that packs a big punch:

“Your typjng whille you drive is asbad as your drivinh whilr yoou typr.”

Sharp, memorable, and humorous, this ad immediately shows why texting driving is a bad idea. Opel paired this with gigantic black and white sidewalk banners of a person pushing a 7-meter-long baby stroller. The banners included this caption, highlighted in yellow:

“1 second on your phone are 7 meters on the street. Don’t text and drive.”

Vodol: Smelly and Simple

Did you know the human brain can process images up to 60,000 times faster than words?

With a picture, you convey much more than you can with words. In some cases, it can take a thousand words to describe what is displayed in one picture!

Whenever possible, use pictures that share concepts in striking, unusual ways. Vodol, one of Brazil’s best-known brands for preventing athlete’s foot and odor issues, nailed this strategy. Its print ad featured a foot with normal toes and arches, while a rounded nose took the place of the heel’s natural curve. The nostril – mashed into the ground – was accompanied by this caption:

“Protect your feet. And our noses.”

French Ministry of Health: Offend Others or Let a Bland Message “Melt” Away?

Print ads in magazines, newspapers, and catalogs are viewed as more trustworthy by consumers who already have connections with that print advertising channel.

Looking to address childhood obesity and target behavior change, the French Ministry of Health created a print ad where a flesh-colored, triple-scoop ice cream cone was melting into the shape of a very large belly.

This arresting image, accompanied by the caption “obesity starts at a young age,” caused people everywhere to think twice about daily food choices. Sometimes a stark image is needed to grab attention, and in this case – with the number of obese people doubling in recent years – France was serious about getting its message across.

Strategic Design is Key

While each of these print ads each hold some shock value, they also carry a distinct, easy-to-understand message.

To create effective print ads, thoughtful design is essential. Because of its tactile nature and sensory impact, print offers a more curated approach than digital media. Use highly targeted content and distinct, powerful images to grab attention and compel engagement from your viewers.

And, as these ads demonstrate, simplicity is powerful. To go for more, sometimes what you really need is less.

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Customer Trust: The Backbone of Your Business

It’s a small world, after all.

Though global population continues to expand, our connectivity is growing even faster. In 2019, the number of internet users worldwide stood at 4.13 billion, which means more than half of the global population is connected to the world wide web. The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. And experts estimate most Americans are exposed to around 4,000 to 10,000 ads each day.

While the internet is a lifeline, it has also exposed the misbehavior and greed of many of the pillars we count on, leading to a unique paradox: today, more people are connected and fewer are trusted.

The Benefits of Trust

In this vacuum of mistrust, marketers find themselves on one of three paths:

1 — Ignored

2 — Sneaking around

3 — Trusted

If you’re ignored, you can’t get far because you won’t earn much attention OR trust.

If you’re sneaky, you may gain followers, but not for long.

The third path – trust – is the only one that brings long-term benefits.

A trusted marketer earns loyalty by making promises, keeping them, and earning more loyalty. When the circumstances are right, that loyalty can become word-of-mouth recommendations or even tribal affiliation to your product or brand.

In a world that scans instead of reads, the best way to earn trust is through action. People remember what you did long after they forget what you said. When asked for a refund on a defective product, what do you do? When it comes to marketing, do your products hold up to the claims you make about them? When overloaded with new clients, do you put loyal customers on the back burner?

In a world of impersonal connections, you need to spend less time talking and more time doing: serving one customer at a time, day by day. Want to grow the currency of trust in your business? Consider options like these:

Improve Your Security

Make sure your customers feel safe when they shop with you.

Even if you aren’t selling your products online, customers will still visit your website, and the amount of safety they feel can play a significant role in how much they trust your brand.

Have a Strong Social Presence

People live online, and today many consumers equate a strong social media presence with relational authority.

The more active your brand’s social media pages are, the more likely it is that new customers will trust you. Equip your pages with striking images, company bio and contact info, and interactive content that meets customer needs. The higher your engagement, the deeper your relational roots will grow.

Under-promise and Over-deliver

Any time a customer feels deceived or manipulated, they’re likely to abandon your brand.

Don’t overestimate your capabilities! If it takes you a week to ship a product, tell your customers it takes two. If a product will last for 10 years, claim it will last eight. Happy customers are loyal customers; surprise them by going above and beyond what you’ve promised.

Make Your Brand More Personal

Treat your brand like it’s your business’s personality, giving it character and life. 

Don’t use scripts and formulaic responses; instead, encourage employees to speak from the heart, engaging customers like real people. This small change makes your brand seem more human than corporate, and can drastically influence positive impressions.

Always Be Available

Make sure your customers have multiple lines of contact for you at all times — and if you have a dedicated account representative, give your clients that person’s cell phone number in case of an emergency.

Finally, be consistent. The more consistent you are with your service and your brand, the more loyal your customers will be – and the stronger your reputation will grow.  

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Why Carbonless Forms Make a Great Tech-Free Solution

Why Carbonless Forms Make a Great Tech-Free Solution The Happy printers 8-31When you “cc” someone on an email, do you ever think about what this abbreviation actually means?

In 1801, Pellegrino Turri invented carbon paper to provide ink for his mechanical typing machine, which was one of the first typewriters. Five years later, carbon paper was patented and released to the general public. Carbon paper soon became a primary method for rapidly reproducing documents or booklets, and today its legacy has remained in the header of emails. The “cc” abbreviation stands for “carbon copies,” or copies intended for recipients other than the principal addressee.

Since Turri’s day, carbonless forms have largely replaced their early ancestor. Carbonless copy paper has micro-encapsulated dye or ink on the back side of the top sheet, and a clay coating on the front side of the bottom sheet. When pressure is applied (from writing or impact printing), the dye capsules rupture and react with the clay to form a permanent mark duplicating the markings made to the top sheet. In the span of seconds, intermediary layers act as multipart stationery, adding flexibility and convenience to any business exchange.

Simplify and Save

In many industries, carbonless forms work better than electronic documents, and they may be a perfect fit for your business.

Carbonless forms offer a speedy solution that is ideal for capturing handwritten signatures or personal notes taken during an order or appointment. Want to ditch the unnecessary equipment or the headaches of expensive tech repairs? These forms are especially handy for team members who are frequently in the field, when you’re working face-to-face with clients, or when time and accuracy are essential.

Where can you put carbonless forms to work? The possibilities abound! Try these sensible custom pads for:

  • Invoices or inventory tracking
  • Design drafts or sales estimates
  • Onsite service calls
  • Patient intake forms
  • Inspections, permits, or delivery confirmations
  • As a customizable receipt for your small business

Carbonless forms are used in a wide range of industries, including mechanical, agriculture, funeral services, transportation, home improvement, auctions, and more. They are great for any situation where you want a simple business solution or a quick reproduction of up to four simultaneous copies.

And just because these forms are practical doesn’t mean they have to be boring! Experiment with bold graphics, two colors of ink, custom finishes, or three-hole drilling to allow for archiving in binders or booklets. Sequential numbering will enable you to easily track your transactions, or you can also send varying designs to print multiple for types in the same size and finish.

Get Your Forms ASAP

Ready to get started? Go carbonless with this convenient, budget-friendly option. Craft smart, rapid-return designs that will hold up for years.

Send an inquiry today for your free estimate!

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Sell the Story, Not Just the Product

Sell the Story, Not Just the Product The happy printersWhen it comes to marketing, one detail people often overlook is how pricing comes in to play.

If you think pricing is an insignificant part of your messaging, you should think again. Pricing is a marketing tool, not simply a way to get money. And while marketing may change your pricing, the opposite is also true – pricing should change your marketing.

Stories That Sell

In any sales transaction, countless stories are being told, including the stories we tell ourselves and the image we convey to those around us.

The exorbitant price of a brand name basketball shoe communicates an obvious story to the people who see you wearing it. And the rock bottom pricing at a clearance closeout tells your internal budget coach a story about what a fool you’d be to overlook this sale!

As a marketer, price determines what your business stands for, who you’re designing for, and the story you tell customers. How might that play out? Here’s a practical example.

Consider a baker who wants to adjust prices and marketing accordingly. This entrepreneur might take one of four approaches.

1. A Free Baking Blog with Helpful Recipes and Webinars

 

If a business wants to make money, it can’t afford to give away freebies, right?

Wrong.

A free idea is far more likely to spread than an idea that’s tethered to money. When a chef gives away her recipes or leads an online seminar, she’s distributing ideas for free, but building popularity and leverage for her name.

While you can reproduce her baguettes at home, enjoying a pricey, oven-fresh roll in her bistro is even better. This allows her generous compensation while building awareness, trust, and a larger platform to sell her products.

2. Products Priced for a Quick Sale

 

If the ingredients and overhead associated with a loaf of bread cost our baker $1.95, selling loaves for $2.00 may allow the baker to move a lot of product, and fast.

In this case, the marketing storyline should match the budget-conscious shopper’s mindset, using phrases like “your bargain bakery favorites” or “first-class French bread at no-frills prices!”

3. Mid-Level Markups

 

Say the baker decides to sell loaves at $3.00 apiece.

Now she makes more than a dollar a loaf, or more than twenty times she made at the previous level. If she kept prices a dollar lower, she would have to sell 21 loaves for every loaf sold at $3.00, which might mean the difference between a few customers an hour versus a line out the door.

To sell her story at the $3.00 level, the savvy baker might invest in a sparkling clean shop, a new sign in the window, and taglines like “artistry in every bite” or “you deserve something delicious.”

4. Majoring on Luxury

 

Here the baker prices loaves at $6.00 apiece, choosing to sell not just a product, but also a full-scale experience.

Loaves are nestled snugly in custom burlap bags and paired with a small spread of the customer’s choice. Elegant café seating allows customers to enjoy savory soups and decadent desserts onsite. Everything about the bakery screams indulgence, and marketing is based around taglines like this: “Heaven on Earth is here.”

Intentionally Shape Their Experience

As you price your products, craft marketing narratives that correspond to the story people will experience.

And remember, when people are heavily invested in a bigger financial commitment, they need narratives that justify this expense. Work hard to set their conscience at ease, and you will be rewarded with loyalty and sales.

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5 Best-Value Print Products to Increase Your Sales

5 Best-Value Print Products to Increase Your Sales The Happy printers 7-31-20Advertising dollars are sometimes in short supply, and it can be hard to know where to invest yours.

Print marketing is alive and strong, but if your budget is limited, you may need to focus on a few thoughtfully-crafted items. Here are five pieces that can stretch your dollar the farthest.

1. Business Cards

First impressions can make or break your business, and a positive experience can create long-lasting relationships.

Despite our online connections, business cards continue as a staple of every industry, because of their role in the branding experience. These cards hold more than just contact details: smart strategists view them as a glance into a company’s quality, personality, or services.

While they are inexpensive to print, their impact is significant!

2. Targeted Postcards

A physical object in their hands gives your message palpable weight.

And recent stats bring news of impressive direct mail response rates. In 2018, postcards sent to generic prospect lists generated a 4.9% response rate, while targeted household mailing lists generated 9%. Thanks to technological advancements, today you can send content-tailored mail to people who actually look forward to it, prompting a higher response!

Want to step it up a notch? Today’s printing capabilities allow you to dream and DO almost anything with sizing, shapes, or finishes. Think outside the rectangle with tri-fold layouts, square promo cards, or coupons with detachable referral slips that people can give a friend.

3. Presentation Folders

Want a tasteful way to share your message?

Presentation folders allow you to distribute information in a convenient, memorable package. Offering people a stack of papers is a good way to have your marketing thrown away quickly, while packaging pricing information, brochures, and contracts in a folder is a great way to keep documents safe and front-of-mind. Containing anything from USB flash drives to stepped insert flyers, even smaller folders can offer the business solution you need. Here are two examples:

Use a 3 * 7-inch promo (including a business card, personal introductory flyer, and coupon incentive) to share during informal introductions or social gatherings.

Try a 4 * 9-inch pocketed folder (including a business card cutout slot, stacked product promos, and customized question/answer flyer) to use during client meetings or referral contacts.

4. Retractable Banners

Want to put your message front and center?

Gain exposure for your brand with classy custom banners! Retractable banners radiate excellence, and can be used for retail spaces, special events, trade shows, and more. Portable and cost-effective, retractable banners are well-suited for changing out banner prints, ensuring your message stands tall in the busiest pedestrian spaces.

5. Catalogs

Ready to give catalogs or booklets some consideration?

You should. Studies from the Data & Marketing Association show that the response rate for catalogs is increasing, partially because younger people enjoy catalogs:

“Millennials stand out a bit higher than other generations in terms of engaging with mail,” said Neil O’Keefe, the association’s senior vice president of marketing and content. “Millennials are very engaged by imagery, and the catalog really allows that to stand out. So, the response rate there is very different than what you would experience with a display ad, even an email. The response rate for a printed piece has been on the rise.”

The return rate on catalogs can be especially effective when you reach the right audience at the right time. According to CNBC, catalogs sent to key customers at strategic times yield an average return of $3 for every $1 invested – and up to $9 for every $1 invested when sent to the very best customers.

Look Your Best in Print

Print marketing is an effective way to generate leads, make sales, and solidify customer loyalty.

Ready to start your next masterpiece? From first-glance flyers to head-turning portfolio pieces, we’ll resource you with compelling pieces that make your reputation shine.