Top Five Ways to Work Less and Enjoy Life More

Work less and Enjoy Life The Happy Printers 6-23-17Everything today is about “more”: more money, more time, more pressure, and ultimately, more stress. However, does this rat-race life leave you feeling flat and defeated and constantly chasing an ideal you’re no longer sure exists? If this sounds like you, it’s probably time to downshift and find ways to work less and truly enjoy your life more. Working less sounds like a scary prospect, but once you see how achievable it is and how much peace it will return to your life, you will be sold!

1. Make Changes at Work

We often get caught up in the tidal wave of rushing to get to the next level at work. So caught up, in fact, that we don’t realize we are no longer enjoying the work that we do and aren’t even sure that we’re adding value. How do you make an honest shift towards happiness while not letting down your co-workers or your boss, and continuing to pay your bills? Fortunately, there are more options available than ever before. There are simple steps that you can take such as walking at lunch as a way to get away from your desk or more drastic options such as requesting a lower-stress (and likely lower-paid) position. However, there are some great middle ground opportunities at businesses today as long as you get creative. Have you ever considered flex time? More than ever, organizations are allowing their employees to work one day a week from home or create a more flexible schedule that doesn’t inconvenience office mates or negatively impact work.

2. Pick Your Battles

Think of everything that you need or want to accomplish in the next five years. Maybe it’s saving up for a big trip, or getting that huge promotion you’ve had your heart set on. Physically write down what is most important to you in the short-term and the long-term, and those are the things that you don’t want to compromise on. Everything else is up for negotiation. If a short jaunt with friends comes up that will require you to skip a vacation day with family later in the year, just say no! The same goes for things like eating out on a weekly basis. The costs associated with feeding a family of three or four outside the home can really mount up, and keep you from reaching longer-term goals for a short-term convenience. This trade-off may not be worth it and may cause you to have to work overtime to support your fast-food habits.

3. Stop Multitasking

Taking the time to focus on one topic at a time truly does pay off. While multitasking feels efficient, a recent study at Stanford University showed how productivity can plummet when your brain attempts to focus on more than one thing at the same time. Instead, be intentional about what you need to accomplish — focus, complete the task, and then move on.

4. Automate Your Savings

Ever find it difficult to get enough money together at the end of each month for savings? If so, it’s time to outsmart yourself! Even if it’s only ten to twenty dollars per week, start sending a small chunk of change from each paycheck to a savings account that you can’t easily access, and do it automatically. The theory being that if you never see the money, you’ll never miss it. Before you know it, you’ll be able to buy something you’ve really wanted without having to work overtime or take on extra shifts to make it happen.

5. Get Motivated

Sometimes, the way to do your best work is simply to have fun! When you are energized and enjoying what you do, work just comes more naturally. Creative juices flow, relationships with co-workers have more synergy, and life is good. When you’re at work, look for ways to enjoy it! The positive mood will spill over into your personal life, and you’ll find yourself enjoying life more every day.

These are just a few of the ways you can find more peace and joy in your daily life, simply by finding the balance between hard work and hard play. Multitask less, focus more, and bring fun to everything you do!

3 Easy Time Management Tips: How to Create More Hours in a Day

Time management The Happy Printers 6-16-17The one natural resource there never seems to be enough of is time. There are only so many hours in a day. You don’t need to wish that tomorrow will suddenly be a 35-hour day to get all of your work done. Instead, you need to start using a few small, yet critical, time management tips today to work smarter, not harder, with the hours that you DO have available to you. Here are three tips to get you started.

1) Learn How to Travel Productively

These days, a significant portion of your work probably isn’t taking place within the confines of your office. Whether it’s meetings with clients or unexpected personal issues, you likely find yourself stepping away from your desk more and more. The key to time management isn’t learning how to keep up with your obligations in spite of these sudden duties. It’s learning how to fit in work time around them.

Even if you don’t have a mobile tablet that you carry around with you wherever you go, it’s still easier than ever to work remotely. If you’re not already using a cloud-based file sharing service like Dropbox or iCloud, you need to start. Changing a document on your work computer makes those adjustments instantly available to every other device you have. Likewise, services like Dropbox for Business allow for real-time collaboration on files, letting people get together to work on a project even when they don’t have the time to literally “get together” at all.

Remember, the smartphone that you likely carry around with you is more powerful than the technology that NASA used to send men to the moon in the 1960s. There are hundreds of thousands of apps that are available in the iTunes and Google Play app stores right now for you to use to customize that device in any way you see fit. Stop thinking about it like a device that you merely use to send and receive calls and start looking at it as your office on-the-go.

2) Hold Better Meetings

Meetings are just a fact of life. But one of the many reasons why people tend to dread that weekly “catch-up” gathering is because they’re huge drains of productivity. The answer to this problem isn’t to stop holding meetings altogether; it’s to start holding better meetings.

Think long and hard about why you’re having a meeting. If it’s just to convey information, you could probably save everyone a lot of time and just send a lengthy email or inter-office memo instead. A meeting should always justify its existence. If it doesn’t, it needs to drop off the schedule. Likewise, plan out an agenda for your meeting ahead of time and stick with it. Make sure everyone who needs to contribute knows what is expected of them before you all walk into a room, giving everyone a chance to be as prepared as they need to be.

3) Get Organized and Stay That Way

Again, time management isn’t about finding more hours in a day; it’s about working smarter, not harder with the hours you already have. One study estimates that as much as thirty percent of our working time each day is spent looking for misplaced items. It stands to reason that if you never feel like you have enough time to get things done, the true issue might just be that you need to take a look around and organize your life more effectively.

“Take It From Me”- Why Testimonials Are So Effective

testimonials The Happy Printers 6-9-17Marketing is all about giving your customers the information they need to make an informed purchasing decision. Everything you do – from the copy you craft to the images you choose – is built around that simple purpose in mind.

But marketing itself has evolved over the years, away from the heavy reliance on the spec sheets of yesteryear. It’s essentially become an open line of communication between you and the people you’re trying to serve. People don’t want to be “sold to” anymore – or at least, not in the way they used to.

This is why customer testimonials are so important. Instead of “taking your word” for it that your product or service is going to impact their lives positively, it lets real customers hear from other real customers why the decision they’re about to make is a good one.

The Power of Testimonials: Facts and Figures

In addition to communicating with your audience, another essential goal of your marketing materials should involve building as much trust and credibility as you can. Your customers don’t just want to know that you can solve their problem – they want to know that you can do it better than anyone else. To that end, customer testimonials are incredibly effective – particularly in the world of print.

Part of the reason why testimonials are so important is that they help create a deeper, more emotional appeal for your branding. Consider the following statistics:

  • According to one study, the regular use of customer testimonials can help you generate roughly sixty-two percent more revenue not only from every customer but from every time they visit your brand.
  • Ninety-two percent of people said that they read testimonials when considering a purchase.
  • A further eighty-eight percent of consumers said that they trusted these reviews just as much as personal recommendations, according to the same study.
  • To top it off, seventy-two percent of those who responded to the survey in question said that positive reviews and testimonials helped them trust a business significantly more.

Simply put, customer testimonials create something of a self-fulfilling prophecy regarding your connection with your target audience. Someone enjoys your product or service, so you encourage them to leave a positive review or testimonial. Consumers naturally trust each other more than they trust just marketing collateral, so that testimonial adds more weight to the decision they’re trying to make. Those initial happy customers, therefore, encourage more purchases, which creates more happy customers, etc.

When you combine customer testimonials with other effective marketing tactics – like a heavy reliance on not just print but on print techniques that help your collateral stand out and make a unique impression – suddenly your message is being amplified in the best possible way. You’re giving an opportunity to let regular customers become brand advocates, which does more in terms of building trust, credibility, and emotion than you could ever do on your own. You’re also creating more brand advocates in the process, which is always a good thing.

The Long-Term Benefits of Making Leisure Time a Priority

Benefits of Leisure time The Happy Printers 6-6-17Listening to the waves as they cascade against the sand, feeling the warm breeze against your face, understanding that all is right with the world, at least for that moment, that is what vacation is for most people. Perhaps you would trade the ocean waves for the sound of an eagle soaring through resplendent mountaintops covered in evergreens or snowcaps. The idea, though, is that you are away from your everyday world. You stop clocking in. You aren’t dealing with the stress that encompasses so much of your everyday existence. You are on vacation.

What do you think about this vacation time? Is it well deserved for your hard labor? Is it perhaps frivolous? Do you wonder if you will ever get to realize this dream, this break from your life? Well, read on to learn why vacation is not only an excellent way to rejuvenate your body; it has also been proven to be something you shouldn’t put off:

You Can’t Possibly Get More Done After a Break: Or Can You?

In essence, yes, you are more apt to be productive when you take the time to rejuvenate your body, soul, and mind. A report by the New York Times showed that your body “needs” the break vacation provides. There is even evidence that you become more productive once you get back from your vacation than you would have had you simply skipped your break. The Times reported the following about this aspect of the study findings:

“The importance of restoration is rooted in our physiology. Human beings aren’t designed to expend energy continuously. Rather, we’re meant to pulse between spending and recovering energy.”

Other Benefits Besides Increased Productivity

In addition to being more productive and focused when you return from vacation, there is also evidence that you will garner a whole new perspective on things once you get a break. A CNN report stated that workers who took a break from their jobs enjoyed a new perspective on their lives when they were away from the stresses and problems of their daily existence. Family relationships are also strengthened when vacation is made a priority as family members are able to spend large amounts of non-distracted time together when away from their regular responsibilities.

Do Americans Get it Right?

In most cases, Americans don’t get vacation right at all. In fact, other countries handle this issue much better. The average French worker, for instance, takes more than twice the vacation time of an American worker. Americans typically use only sixteen of their eighteen vacation days according to a 2010 study. An Assessment of Paid Time Off in the U.S. report revealed an average of 3.2 paid days off left unused by workers, amounting to around 429 million unused vacation days.

Why It’s so Difficult For Americans to Relax

 

There are mny studies just like the ones listed above that show vacation as a way to improve employee morale, increase productivity, and create a healthier working class, so why don’t Americans make vacation a priority? Most of those who were asked simply said they felt they had too much work to do to take time off. Do we as American workers really feel that our European counterparts aren’t also busy? No. Instead, we feel the world will fall apart if we don’t keep it spinning. Workers in other countries simply don’t have this belief. Therefore, if we as Americans want to make our lives better overall, we have to begin to understand that we don’t personally keep the world in orbit. We can leave for a few days here and there, or a week once in a while. Our country, workplaces, and families will not only survive, but they’ll be the better for it.

Veterans Use the Internet to Expand Skill Set and Boost Income

Veterans Use the Internet The happy Printers 6-2-17As a war veteran, Shane Thomason knows firsthand what it feels like to experience victory in battle. After being home for nearly ten years from the Iraqi War, Thomason now spends his time giving back to the community and expanding his occupational skill set via the internet. Owning more than 250 websites, including RandomVeteran.com, Thomason enjoys working from home and has found much success in being able to sell unique t-shirts and other novelty items online.

Thomason isn’t the only veteran taking advantage of the internet to boost his annual income. There are veterans located all across the globe who sell items and services online as a way to supplement their earnings, and for many of them, they simply do this for the same reason Thomason does — to pass the time and keep their minds occupied.

A former civil engineer for the US Navy, Zachary Scheel, says, “Veterans are comfortable operating in high-pressure environments that are changing rapidly, where they’re constantly forced to make decisions with incomplete information.” And while many common internet users may not think of the online world as being high-pressure, Thomason is sure to tell you different. From selling websites at exactly the right moment to creating content on a consistent basis, operating businesses and sites online is a full-time job that requires much attention, and more so, much intelligence.

There are many skills learned through the military and overseas that can be used in business. Six of the most valuable skills veterans can carry over from the battlefield are integrity, dependability, sharp decision-making, the initiative to go above and beyond, tenacity, and adaptability. The capability to take advantage of technology is also another skill that veterans are familiar with, making them all the more apt to find success. Whether it be learning new software or performing website coding, veterans often have a knack for training themselves.

Thomason wrote articles for his local newspaper, the Grayson County News Gazette, while serving in Iraq, which greatly improved his ability to write and has translated into an exceptional skill for being able to create web content, including home pages and product descriptions, which he uses to sell t-shirts and other items on RandomVeteran.com.

One of Thomason’s most valuable pieces of advice to other veterans who are considering using their skills for work is not to become a recluse. Thomason says, “helping the community by being actively involved is the primary way I am able to sustain peace in my life. Sure, working from home is great, but getting out in the community and working with the children and other veterans is what keeps me moving forward from one day to the next.” Thomason is the Commander of American Legion Post 81 and spends a great deal of time giving back to his community when he is not working.

Generating business is simple when veterans take advantage of the existing skill set that they acquired while serving in the military. Veterans can also find an abundance of resources available to them. From online training courses to website builders, many of these resources are available free of charge because they have served in the military.

The “Foot in the Door” Technique

The Front Door The Happy Printers 5-30-17Nobody questions the value of getting “a foot in the door.” We all strive at one point or another to get a foot in the door with an employer, an institution of higher learning, or even a romantic relationship.

As a marketer, however, your interest in getting a foot in the door is more likely with your customers and a hopeful precursor to a big sale! A salesman who gets a foot in the door by getting customers to agree to a small initial request will undoubtedly find greater success with larger requests (think major sales $$!) down the line.

Freedman and Fraser’s Compliance Experiment

One of the first studies to scientifically investigate the “foot in the door” phenomenon was the 1966 compliance experiment by Jonathan L. Freedman and Scott C. Fraser. This experiment took place in two independent phases that used different approaches and test subjects. Because these studies were conducted on weekdays during the more conservative 1960s, the vast majority of test subjects were housewives.

The first Freedman and Fraser study divided 156 subjects into two basic groups. Both of these groups were telephoned by researchers who pretended to be from the consumer goods industry. One of the groups was contacted only once with a relatively large request. The other group was contacted twice, first with an initial small request and then with the much larger second request. In this case, the small request was to simply answer a few questions about kitchen products while the larger request, which came three days after the small request, was to allow someone to come into the home and catalog the contents of all their cabinets.

The second study essentially followed the same template as the first, but used the posting of a small and discrete window sign as its small request and the installation of a large and unattractive yard billboard as its large request.

The Effectiveness of the “Foot in the Door” Technique

The results of the Freedman and Fraser experiment were quite revealing. In the kitchen products study, subjects who agreed to the small first request were more than twice as likely to comply with the large second request. The results of second study backed up those of the first with significantly more people agreeing to place an eyesore of a billboard in their yard after previously agreeing to place a small sign in the window of their home or automobile. Perhaps most surprising, it did not even seem to matter that the promotional social message of the small sign (keeping California clean) was entirely different from that of the gaudy billboard (driving safely).

Modern Marketing Implications

The use of the phrase “a foot in the door” usually conjures images of the old fashioned door-to-door salesman who manages to wedge his wingtips against the doorjamb of your entryway after you answer your doorbell. And we all know that after he gets his foot in the door (or gets you to agree to a small initial request), he will undoubtedly try to make his way into your house (or get you to agree to a much larger second request).

But how does this sales technique work in the modern marketing landscape? In short, it’s all about calls-to-action (CTAs).

Call Them into Action

If you are distributing printed material that ends with a CTA, you may want to consider how far to push your customer base with your initial request. Don’t scare away a potential sale by asking too much too soon.

You can wait a bit for that big sale if it means building a comfortable and lasting rapport with your customers. Consider closing your marketing materials with a modest request or CTA and gain compliance for a big future payday!

A Leadership Ethics Lesson Courtesy of a Leeson

Leadership Ethics The Happy Printers 5-23-17Although ethical behavior in business is often touted, it can be hard to attain in practice. That’s because ethical behavior has to be practiced by every individual, every day. It’s not the sort of thing that can be decided upon and implemented en masse. Leaders are often under particular pressure to be practical over ethical. The reasoning is often because hard decisions require frequent compromise, and ethics often come across as black-and-white perspectives that don’t match the reality facing a decision-maker.

A Virtue You Can’t Afford to Ignore

However, ignoring ethics can be a dangerous path. Nick Leeson provides a very vivid example of this. His name is well known in financial circles as the man who single-handedly put the Singapore financial markets into a panic and brought down one of Britain’s most famous banks.

Leeson got his start early in banking as a clerk in 1985. At first, Leeson seemed to be a success. However, he began quickly playing outside the rules, and because he was bringing in big profits, Barings Bank ignored the risks.

By 1992, trades started going bad. Leeson packed the losses into a technical account originally designed as a dummy account for accounting errors. No one noticed, so he continued on his unethical path of hiding losses repeatedly. The tipping point came in January 1995 when Leeson placed a big trade between the Singapore and Japanese markets. Not expecting a major earthquake in Japan to throw both markets into a tailspin, Leeson realized the gig was up and went into hiding. Barings Bank folded a few weeks later owing £827 million in losses, and eventually, Leeson went to prison.

Actions Speak Louder Than Words

Interestingly, following good ethics not only avoids situations like Leeson’s, but it also works as a defense for a business leader. The adage, “actions speak louder than words” is true for ethics as well. Ethical behavior not only keeps employees behaving on the right side of the law, but it also gives managers and leaders incentive to work for more than just the bottom line. Ethics can incorporate greater goodwill for the community a business operates in, safety protection of employees and customers, market protection from unscrupulous players, and far better interaction with the government and regulators. All of which, in turn, help a company see a larger bottom line.

No question, the ethical path isn’t always the easiest. However, leaders of companies and organizations need to remember that good ethics involve more than just an individual perspective; by the very nature of their role, top managers affect all of the organization and set an example for staff to follow and the community to model after. Good ethics can be far more than just a set of rules; it can be a powerful marketing/communication tool positively setting a business apart in the market from competitors and creating the long-term foundation for customer retention.